In August 2017, DCG coordinated the first Facebook Live event hosted on VA’s Facebook page. The panel included two VA digital team members as moderators and three Veterans who shared their experiences and spoke to the ease of using Explore.VA.gov to research VA benefits.
- Through DCG’s promotion efforts, the August event garnered:
- 27,667 video views
- 430 total comments from both participants and hosts
- 134,958 people reached
- 546 peak live viewers
- 287 total shares
- 656 total reactions
- The ExploreVA events page received 28,087 total page views, 23,961 that were unique, and more than 6,000 users visited a secondary page. Over 28% of those users started the application process.