The National Assessment Governing Board – Media Relations
- Over a three-year period, DCG was able to gain widespread national coverage of nine Report Card release events.
- For just one release – the Trial Urban District Assessment – DCG generated prominent media coverage in The Wall Street Journal, CNN.com, The New York Times, The Washington Post, Associated Press, UPI.com, Education Week, Education Daily, The Chicago Sun-Times, and Boston Globe.
- The released results were also reported in the major newspapers of 18 targeted cities, on radio stations in four cities, and in local television outlets in Atlanta, Boston, Detroit, and New York.
- This coverage garnered a total of 64 news stories and achieved an estimated 16.5 million impressions.