DCG doesn’t do status quo. Instead, we think big. We think innovative, purposeful. We take actionable steps to get where we’re going. One of those steps happened in the form of a meeting with Google.
Earlier this month, I dusted off my business casual clothes, grabbed my laptop and joined DCG’s Chief Growth Officer Ben Deady for a roundtable collaboration at Google in Washington, D.C. Google invited DCG and other senior leaders from top groups, like AARP and the Department of Defense, to join a discussion with Alex Angeledes, Managing Director of Media and Entertainment at Google.
As a former TV buyer and top industry leader who oversees all of Google’s streaming relationships, TV broadcasters, and movie studios, Alex brought an exceptional, forward-thinking perspective.
“Are you planning your media the way you consume your media?” he asked the group. Media strategies are complex. But this question simplifies the approach.
We covered media topics far and wide, from the history of broadcasting to the future of streaming and linear TV. We talked about reach capabilities, our audiences and hooking them where they are. We talked about influencers and automation. We brainstormed, chatted through challenges and how to overcome through Google’s 10x thinking.
What’s 10x thinking? It’s to think about how to improve what you do by a factor of 10 times (rather than by 10% like others). It’s taking the moonshot. We’re bringing these learnings back to DCG at large and identifying ways to implement this approach to benefit our clients. At DCG, we understand the importance of providing our clients with trailblazing strategies. That’s what we’re hired to do.
Ben and I stepped out of the meeting feeling invigorated and inspired. This roundtable was just the beginning. Thanks for hosting us, Google. Let’s do it again, soon.
DCG taps into Google’s cutting-edge media strategies was originally published in DCG Life on Medium, where people are continuing the conversation by highlighting and responding to this story.
DCG doesn’t do status quo. Instead, we think big. We think innovative, purposeful. We take actionable steps to get where we’re going. One of those steps happened in the form of a meeting with Google.
Earlier this month, I dusted off my business casual clothes, grabbed my laptop and joined DCG’s Chief Growth Officer Ben Deady for a roundtable collaboration at Google in Washington, D.C. Google invited DCG and other senior leaders from top groups, like AARP and the Department of Defense, to join a discussion with Alex Angeledes, Managing Director of Media and Entertainment at Google.
As a former TV buyer and top industry leader who oversees all of Google’s streaming relationships, TV broadcasters, and movie studios, Alex brought an exceptional, forward-thinking perspective.
“Are you planning your media the way you consume your media?” he asked the group. Media strategies are complex. But this question simplifies the approach.
We covered media topics far and wide, from the history of broadcasting to the future of streaming and linear TV. We talked about reach capabilities, our audiences and hooking them where they are. We talked about influencers and automation. We brainstormed, chatted through challenges and how to overcome through Google’s 10x thinking.
What’s 10x thinking? It’s to think about how to improve what you do by a factor of 10 times (rather than by 10% like others). It’s taking the moonshot. We’re bringing these learnings back to DCG at large and identifying ways to implement this approach to benefit our clients. At DCG, we understand the importance of providing our clients with trailblazing strategies. That’s what we’re hired to do.
Ben and I stepped out of the meeting feeling invigorated and inspired. This roundtable was just the beginning. Thanks for hosting us, Google. Let’s do it again, soon.
DCG taps into Google’s cutting-edge media strategies was originally published in DCG Life on Medium, where people are continuing the conversation by highlighting and responding to this story.
