PR Daily’s Top Women in Marketing Awards honor women who have redefined the marketing landscape with their innovative and impactful work, setting new benchmarks across advertising and marketing. We’re thrilled to announce that DCG’s very own creative lead and marketing visionary, Allison Weinstock, has been recognized by PR Daily as one of the Top Marketers to Watch (Age 30 and Under)!
Allison brings empathy and understanding to her work as a marketer and designer who uplifts the experiences of at-risk populations and marginalized groups, such as victims of human trafficking. Her work providing creative direction on the DHS Blue Campaign Human Trafficking Prevention Month Campaign has allowed her to flex her design and leadership muscles. This past year, she and the creative team developed a simple yet engaging campaign featuring individuals in circular social media-inspired frames. This design style leveraged a diverse range of both illustrated characters and photos of real people to inspire the audience to see themselves as having a part to play in human trafficking prevention.
This campaign, which focused on educating adults in the U.S. about the signs of human trafficking and how to report it, utilized the hashtag #WearBlueDay. The audience was encouraged to wear blue to show their support of human trafficking victims.
Results:
- 274,582 impressions in one month (20% more than the total for the first quarter)2,898 shares in January (up 258% from December)
- In January, there was a magnified spike of media shares: Facebook earned 1,329 shares (which averages 414 per month); Instagram earned 1,233 shares (which averages 336) and X earned 336 shares (which averages 146)
- Facebook gained 893 followers, while Instagram added 578 and X obtained 329
In addition to working to prevent human trafficking, Allison also worked with the DHS Center for Prevention Programs and Partnerships (CP3) to create a suite of videos to help share their mission to prevent targeted violence and terrorism. Filming over 50 interviews with DHS staff, practitioners, and students impacted by CP3’s partnerships and grants programs, Allison and her team were able to create a suite of 9 videos (with 3 more on the way) highlighting the incredible work CP3 does, its philosophy to build programs in communities informed by the public health informed approach, and demonstrating that everyone has a role to play in preventing targeted violence and terrorism.
As she enters her thirties, Allison is committed to using innovative approaches to address big issues like human trafficking, as well as veteran suicide prevention and eliminating terrorism and targeted violence. She believes that visual communication is a powerful driver of change and executes that idea with every deliverable. When she thinks of the future, she aims to find new approaches to design and marketing that resonate with a diverse range of audiences, push creative boundaries, and provide exceptional value to clients.
DCG is incredibly fortunate and proud to have a powerhouse like Allison on our team! Her expertise and work have not only significantly impacted target audiences but have also been instrumental in saving lives. On October 30th, Allison will be honored with her award at the Top Women in Marketing Awards Luncheon in New York City. Join us in celebrating her extraordinary accomplishments!
DCG’s Allison Weinstock Named a Top Marketer to Watch was originally published in DCG Life on Medium, where people are continuing the conversation by highlighting and responding to this story.
