The world of communications is always shifting, striving to connect and empower people with the information they want or need.
While strategies evolve over time and communicators need to adapt to constantly changing methods of message dissemination and consumption, at DCG, one thing remains constant: We’ll use whatever tools are available to foster visual brand identities that push boundaries and tell stories to drive meaningful change.
In today’s digital age, one of the most important tools in a communicator’s toolbox is video. Our new YouTube channel showcases our video capabilities, from PSAs, educational videos, and instructional videos. Whether it’s a stripped-down production that focuses on messaging or an animated video meant to grab attention, we have the creative experience to carry out production and the understanding of how the video fits into the broader communications plan.
Empowering Viewers with Accessible Videos
Video content goes beyond an appealing visual aid. When videos are designed with clarity, structure, and inclusivity in mind, they offer many advantages for both viewers and creators. For instance, those who are vision impaired can benefit from an audio description version of the video. Incorporating captions, subtitles, and transcriptions can support those with hearing impairments and different language skills. Interestingly, Microsoft Research found a large population of people actually prefer to watch videos with the sound off.
At DCG, we understand videos need to be accessible. We perform thorough 508-compliance and ensure Web Content Accessibility Guidelines meet the legal requirements of government-related work. We also verify all interactive elements are accessible and make sure hyperlinks are descriptive.
Our dedication to accessibility serves as a cornerstone of our content strategy, enhancing the overall impact of our video productions. This commitment not only broadens our reach but also maximizes effectiveness. According to Adobe research, well-crafted videos can bring:
- An increase in engagement
- SEO improvements
- Brand recognition
- An elevated user experience
And with short-form video coming in as the highest ROI format, it’s seen the most growth out of any marketing trend in 2024.
A Digital Strategy Built on a Solid Foundation
Communication strategies may be constantly changing, but DCG values trusted strategies to inform all of our tactics: using evidence-based research and communications best practices to develop compelling messages, generate content that resonates, and deliver solutions that get results.
By intertwining our commitment to accessibility with high-quality video design, we empower viewers with engaging opportunities, expand our reach, and drive positive outcomes.
To see examples of our video work, check out our newly launched DCG YouTube channel.
DCG Launches NEW YouTube Channel! was originally published in DCG Life on Medium, where people are continuing the conversation by highlighting and responding to this story.
