In a significant step towards enhancing road safety and mitigating risk on our highways, we’ve expanded our partnership with the U.S. Department of Transportation’s Federal Motor Carrier Safety Administration (FMCSA) through a new research and marketing contract to elevate awareness of the importance of safety belt usage.
Based on the last survey completed in 2019, safety belt usage hovers around 86%. Our awareness campaign aims to target the 14% of the population that were not wearing safety belts when the last study was conducted.
Leveraging Expertise for Impact
So how do we do that?
As with many of our projects, the first step is research. We understand there are various reasons behind why Commercial Motor Vehicle (CMV) drivers choose not to wear their safety belts. Our goal is to understand those motivations and work closely with our client to develop strategies that will encourage safer choices among CMV drivers.
DCG’s strategies are rooted in our extensive experience supporting public health and safety campaigns across the federal government. These include FMCSA’s Protect Your Move campaign (2020) and its current Human Trafficking Prevention campaign. Our commitment to effecting positive change is unwavering, and we’re rolling up our sleeves and combining our prowess in research, marketing, communications, and paid media to make a difference.
Why it Matters
Safety belts save lives. It’s that simple.
The Road Ahead
DCG’s commitment to understanding the nuances of CMV drivers’ behavior is key to creating a targeted and effective outreach campaign — ultimately promoting safer driving choices across the CMV industry. Making improvements in belt usage is a key priority for the FMCSA, and with DCG’s commitment to fostering positive change, together, we will ensure that every CMV driver understands the importance of buckling up.
Want to learn more? Check out the campaign at https://www.fmcsa.dot.gov/seatbelts.
