At DCG, our work is about more than communications — it’s about making a difference.
We’re passionate about work that matters. That’s why we partner with organizations that empower small business leaders, fight human trafficking, and serve Veterans.
Three DCG campaigns were recently recognized for their innovation and social impact by industry-leading organizations.
REACH video wins Telly Award
The U.S. Department of Veterans Affairs’ PREVENTS Office runs the largest national public health campaign dedicated to suicide prevention. Earlier this year, DCG was tasked with developing a campaign video to destigmatize the negative connotations around reaching out for help when someone is in crisis and having suicidal thoughts.
DCGers Taylor Grant and Chris Lynch oversaw the concepting, writing, and casting. The DCG team provided creative direction on set. The result is a hopeful story of reaching out told through the eyes of two relatable characters.
“Getting awareness out for all Veterans is important. Through DCG, we’ve been able to create communication that allows anyone to be part of the solution in suicide prevention. Just by beginning the conversation with a person who is struggling, you are taking the first step towards helping them,” said Grant.
The video received a Telly Award, named as a Bronze winner in the Social Impact category. You can see the video here.
DCG’s work for #WearBlueDay campaign wins PRDaily Award
Five years ago, DCG developed an annual hashtag awareness campaign — #WearBlueDay — for the U.S. Department of Homeland Security’s Blue Campaign, which focuses on raising awareness about human trafficking. #WearBlueDay takes place each January 11, which is also National Human Trafficking Awareness Day, and simply asks the public to post a photo of themselves wearing blue with the hashtag to raise awareness of the crime.
DCG recently received a PRDaily 2020 Corporate Social Responsibility Award for the #WearBlueDay campaign. #WearBlueDay was recognized in the social media campaigns category alongside two large private sector brands, LG and Aflac, for its accomplishments in championing a cause that improves communities, countries, and the world. The entire DCG team supported the campaign.
In 2021, #WearBlueDay saw its highest engagement metrics.
Campaign dedicated to Veterans Small Business Week recognized
Each year, the U.S. Small Business Administration (SBA) sets aside a week in November for National Veterans Small Business Week. It’s a time to celebrate, connect, and empower Service members, Veterans, National Guard and Reserve members, and military spouses.
The theme for 2020 was #VetBiz Resources in Your Local Community, which highlighted local entrepreneurial resources for Veterans. A comprehensive list of events included programs focused on transition assistance, entrepreneurial training, government contracting, disaster assistance, and access to capital.
The National Veterans Small Business Week Campaign for 2020, executed by DCG on behalf of SBA’s Office of Veterans Business Development, won an honorable mention in the Digital + Social Media Awards, presented by PRNEWS and Social Shake-Up. The awards recognize the most innovative and industry-altering digital communicators and campaigns.
DCGers Alana Johnson and Taylor Starkman managed the campaign from concept to completion, drafting multiple materials including outreach kits, flyers, press releases, and draft presidential messaging, and managed event logistics across SBA’s vast partner ecosystem. DCGer Alissa Lorentz designed the campaign’s logo and graphics.
“All of our work has something in common — it’s mission-driven,” says Adam Clampitt, president of DCG. “These accolades are a reflection of the passion our team has for work that is meaningful, that focuses on improving people’s lives.”
