And the winner is … DCG!
DCG won a Viddy Gold Award in the Cause Related category for our video around preventing harassment.
The video, “It’s On Me,” helps raise awareness around preventing harassment at VA and VA facilities.
As part of the Human Resources and Administration organization at VA, HCSC recognizes the impact safe and inclusive spaces have on Veterans, their families, and VA employees. HCSC needed a better way to highlight harassment prevention and tapped DCG to help. Working together, we developed a video showing everyone who comes to and works at VA has a role to play in creating a safe and respective environment free of harassment.
“It’s On Me” features VA employees talking about why preventing harassment is important to them.
Preventing harassment is a complicated topic. Knowing 93% of harassment victims report having a witness, we wanted our approach to subtly address the bystander effect.
We decided to leverage the social norms approach to inform the messaging for the video. Based in social science, this approach is rooted in the idea that if people perceive their peers believe or support certain behaviors, choices, or attitudes, they are more likely to do so as well. By promoting a stronger perception that the VA community does not tolerate harassment, our video seeks to engender positive change across the department.
With our video production partners at Green Buzz Agency, we developed moodboards during the planning process to determine how we wanted the video to look and feel.
During production, we conducted short on-camera interviews with VA employees about their experiences and values. We then used their honest responses to create the finished product.
On set interviewing VA employees about their values and why preventing harassment is important to them.
Behind the scenes: DCGers Karen Bell and Taylor Hairston on set and ready for lights, camera, action!
Great things happen when we bridge data with creativity, and we’re thrilled to be recognized for our work. You can watch the video here.
The Viddy Awards is administered by the Association of Marketing and Communication Professionals (AMCP). There were over 2,500 entries from throughout the United States, Canada, and many other countries in the 2022 competition.
Big congrats to our team for their hard work!